“Understanding the Consumer: Is Floriculture Relevant?” is the topic of discussion for the 2004 Seeley Conference, held June 26-29, 2004, at Cornell University, Ithaca, N.Y.
Over the two and a half days of wide ranging discussion, this year’s conference will explore what we know (or think we know) about today’s consumer — who they are, what motivates them, what influences their buying behavior and what the floral industry can do to capitalize on that knowledge.
Conference attendees will examine these issues against the backdrop of an industry facing shrinking profit margins and complex and ever changing market channels, as well as consumers facing competing and increasingly sophisticated marketing messages that can confuse and bewilder even the savviest among them.
The Seeley Conferences Board of Directors is coordinating this Conference, with advice from experts in psychology, market research and tracking future trends. Board members come from all segments of the floral industry.
The Conference begins with a keynote dinner on Saturday evening, June 26, at Cornell University’s Bluegrass Lane Field Research Center, which features numerous annual and perennial plantings. And, as in the past, there are many social events and informal opportunities to discuss this most important subject with any of the many industry leaders who attend. For more information, go to www.hort.cornell.edu/seeleyconference .