The National Floriculture Forum theme for 2004 is
"Making the Connection Between the Public and Our Industry," focusing
on improving national communications and touching base with governmental
agencies as well as dealing with current national issues.
This year's topics focus on the image of floriculture across
the United States and how it is impacting the future of our industry. Pressure
continues to grow, forcing industry to move away from population centers or go
off shore; greenhouses and nurseries are feeling the brunt of water and
chemical restrictions. What kind of image does our industry present to the
average consumer or to the average legislator?
Some of the highlighted speakers will include Drew
Gruenberg, Society of American Florists ; John Gaydos, Proven Winners; Mike
Williams; Ball Corporation ; and lobbyists and representatives from government,
academia and industry.
Sunday morning will include an in-depth look at internships
as well. How can we improve them and how can your teaching programs get
There will be a tour held to some of the largest growers in
Florida, some of the stops will include Costa Color , Kerry's Bromeliads &
Orchids and USA Bouquet with the Association of Floral Importers of Florida
The event is sponsored by a number of groups and companies
including the American Floral Endowment, American Society of Horticultural
Sciences Floriculture Education and Research Working Groups, DeGlas
Greenhouses, Fairchild Botanic Gardens, GPN,
H.E. Anderson Company, Ludy Greenhouses, Micro-Grow Greenhouse systems, P.L. Light
systems, University of Florida Environmental Horticulture Department and
Wadsworth Control Systems.
The event will be held February 20-22, 2004 at the Hampton
Inn Dadeland & Fairchild Botanic Gardens, Miami, Fla. For more information
go to http://hort.ifas.ufl.edu/nff . For registration information go to
the Web site or contact Rick Schoellhorn, University of Florida, at firstname.lastname@example.org,
or 352-392-1831 Ext 364.