The New Jersey State Board of Agriculture recently adopted rules for the Jersey Grown program that will begin this fall. Nearly 900 tree, shrub, flower and landscape plant growers in New Jersey could be eligible to use the Jersey Grown logo when marketing their plant material.
The Jersey Grown promotion program will be based on the Jersey Fresh program, using a quality grading standard, labeling and advertisement to make quality New Jersey grown plants more visible to consumers. "Residents know that when they purchase Jersey Fresh produce they are getting the highest quality produce available," said Charles M. Kuperus, New Jersey Agriculture Secretary. "Now, they can feel that same assurance of getting the healthiest, Garden State-grown nursery products when they see the Jersey Grown label."
To participate in the program, growers in New Jersey need to possess a current nursery certificate from the Division of Plant Industry. All plants must be free of insects and plant diseases, and any nursery stock grown under the program must be propagated or grown in New Jersey for at least six months prior to sale. Plants must meet or exceed the plant standards developed by the American Nursery and Landscape Association (ANLA) to be marketed under the Jersey Grown designation.
"Based upon the success of the Jersey Fresh program, the Jersey Grown promotion will greatly increase the marketability and awareness of the quality nursery stock in New Jersey," said Carl Nordstrom, executive director of the New Jersey Nursery and Landscape Association.