Fine Holdings, the parent company of UK manufacturer Fine Agrochemicals Limited, a supplier of plant growth regulators (PGRs) to world markets, recently announced the formation of Fine Americas Inc. A wholly owned subsidiary of Fine Holdings Limited, Fine Americas will be responsible for the Fine Group’s business interests in the United States, Canada, South and Central America.
Fine Americas, Inc. has been established to provide greater sales, marketing and technical support for its customers in the United States and to meet the increasing demand for Fine’s products in the Americas. The new subsidiary will work closely with its sister company, Fine Agrochemicals Limited, in this endeavor. The company’s office will be located in California, which is close to key U.S. markets and for the relatively easy access to its international customer base.
One of the officers of Fine Americas is Fine Agrochemicals Managing Director, Julian Ward. “We are delighted to have made this decision,” said Ward. “The establishment of Fine Americas demonstrates our increasing commitment to the worldwide PGR business sector and in particular to our customers in the United States, Canada and Latin America.”
Fine has an established reputation for producing high-quality PGRs for use within the fruit and ornamentals markets, according to Fine. The company is currently marketing the products Falgro, Perlan, Exilis Plus, Novagib and Piccolo into North and South American specialty market sectors. For more information on the North American endevor visit www.fine-agrochemicals.com .