The Scotts Miracle-Gro Company recently debuted a TV campaign promoting its first fully organic product line, Miracle-Gro Organic Choice, to consumers and retailers. Airing in key regional markets in the United States beginning this month, the television commercial features a female consumer discussing how to successfully grow tomatoes and vegetables with Organic Choice garden soil.
Miracle-Gro Organic Choice potting mix and garden soil contains 100 percent organic ingredients, including sphagnum peat moss, compost and other amendments. Both products also include 100 percent pelletized chicken manure that serves as a fertilizer to the plant.
As one of the largest providers of organic garden products in the United States, Scotts Miracle-Gro is committed to providing gardeners with a broad range of product solutions in the expanding organic market, according to the company. "More gardeners today are looking for organic options, and we are focused on being the industry leader in providing them with those solutions," explained Bob Bernstock, president, North America, for Scotts Miracle-Gro. "Just like traditional Miracle-Gro products, the Organic Choice line promises to grow plants twice as big."
The launch of Organic Choice also aligns with the company's environmental track record. "Not only are we one of the nation's largest recyclers of organic waste, we've been a leader in providing organic products to consumers for years," explains Rich Martinez, chief environmental officer for Scotts Miracle-Gro. "Our environmental commitment is enhanced with the availability of the Organic Choice line."
The company currently recycles more than 6 billion lbs. of organic material in the annual production of its growing media products. The launch of Miracle-Gro Organic Choice will increase that number even further.