The Society of American Florists (SAF) now offers new online tools that are intended to help businesses grow in a number of ways. There are four business-building tools available:
MagnetMail. This provides E-mail marketing and E-newsletter tools to create and send professional, custom-branded E-mail promotions and news to customers.
Custom Print Marketing Center. Users can send colorful, customized, direct-mail postcards in minutes, according to SAF, and select from SAF’s floral postcard designs.
FloraTrac. This tool helps businesses benchmark themselves against similar shops. You can analyze your business’s performance over time and make more informed decisions, according to SAF.
Ultimate Floral Industry Supply Guide. This is designed to help users find what they need quickly. Users can locate a range of wholesalers and distributors of hard goods, gift items, fresh product and business supplies with this tool.
Those interested in learning more about SAF’s online tools can visit www.safnow.org .