The Athens Select Marketing Association has teamed up with the Southern Living Plant Collection to inspire gardeners with innovative varieties sure to reinvigorate their landscapes.
Six Athens Select varieties will be offered as part of the collection starting in spring of 2009. The Southern Living Plant Collection, launched in spring 2008, aims to provide gardeners with innovative new plants designed to solve specific landscape challenges. Each plant in the collection is the result of years of plant evaluations, plant trials and consumer research.
Here is a look at the six varieties.
Founded in 1999, Athens Select is a collection of unique heat- and humidity-tolerant plant varieties selected by Dr. Allan Armitage at the University of Georgia Trial Gardens and propagated from virus-indexed stock by members of the Athens Select Marketing Association.
Southern Living is a popular lifestyle and entertainment magazine, with a circulation of about 2.8 million and a readership of 16 million. Plants in the Southern Living Plant Collection are supported by a cohesive promotion campaign, including consumer advertising and public relations, with additional editorial support provided by Southern Living magazine. Strong packaging and POP elements are implemented to help draw gardeners to the shelf. Retailers can get listed free of charge at www.southernlivingplants.com . Liners for these varieties are available from licensed Athens Select propagators.
For more information about the Southern Living Plant Collection varieties and the program, visit www.southernlivingplants.com  or www.athensselect.com , or contact your wholesale grower or broker.