The American Nursery & Landscape Association (ANLA) website, www.ANLA.org, has received a serious makeover.
According to ANLA President Greg Schaan of Imperial Nurseries in Connecticut, the website represents a two-year milestone in an effort to provide members with the knowledge and tools they need to strengthen and grow their businesses.
“As technology, time and generational change diversify the way our members wish to network, learn and gain knowledge from ANLA, we knew that we needed to broaden the availability of ANLA’s resources beyond our traditional base of face-to-face meetings,” Schaan said.
The new ANLA.org has changed in several significant ways:
Easier navigation: The site has been restructured, making it easier to access information about ANLA’s sustainability efforts, or breaking legislative and regulatory news about immigration reform and green-infrastructure funding.
Business profiles: The ANLA network represents one of the most significant sources of value for members. The new site features detailed member profiles under the “I am ANLA” banner. According to Retail Division President Dan Mulhall of Mulhall’s Nursery in Nebraska, “In an industry often focused on only one or two ZIP codes, sharing with other ANLA members helps me look beyond my backyard to the success and best practices of top companies around the country.”
The Knowledge Center: The new ANLA Knowledge Center collects and archives many years of newsletter articles, business forms and member experience in one searchable location. The future home of audio, video and “print” files capturing Management Clinic sessions, webinars and ideas shared by members on ANLA Connect and ANLA’s signature tours, the Knowledge Center makes ANLA’s unique resources accessible — on demand — for the entire nursery and landscape industry.
As an industry resource, much of the knowledge available on ANLA.org is available to everyone. However, to gain full access to 100 percent of the content requires membership in ANLA. Members will need to create a new user name and password the first time they visit the new site, even if they had created one for the old website.
For more information, contact Amanda Flynn, ANLA’s director of member services, at email@example.com or (202) 789-2900.