Diversified Business Communications recently announced a new name for the Super Floral Show to reflect the expansion and broadened focus of the exposition. The new show, the International Floriculture Expo , will be the only industry-wide event that brings buyers and sellers together and serves all segments of the floriculture process.
Now with a permanent event location in Miami Beach, Fla., the International Floriculture Expo addresses each stage of the production cycle by showcasing live products as well as the equipment, technology and education necessary for cultivating and retailing. The show will have a larger exhibit hall to display products for retailers and commercial growers. An educational component will include keynote presentations, high-level education sessions and panels, and technology solutions for retailers, commercial growers and suppliers.
The 2010 International Floriculture Expo will take place June 23 to 25, 2010, at the Miami Beach Convention Center. The exhibit floor will be open Wednesday and Thursday from 9 a.m. to 5 p.m. and Friday from 9 a.m. to 1 p.m. "This new show schedule allows more opportunity for exhibitors and attendees to participate in the education program and spend time together in the exhibit hall," Callahan said. For more information on the show, visit www.floriexpo.com .