To better reflect opportunities available to both attendees and exhibitors, the Southeast Greenhouse Conference has been rebranded to SGC Presents Southeast Color Connection. The event has been refocused and reenergized to connect the industry face to face with ideas and market insights, educational sessions and industry suppliers.
"We are committed to serving the horticulture industry in the southeast, and the name change better showcases what the event is and can be moving forward," said Willis Bruce, president of the organization.
The event, to be held June 16 to 18 in Greenville, S.C., will now better meet the needs of growers, garden centers, landscapers and nurseries. Visible changes include a day-pattern shift to Wednesday through Friday, exclusive trade show hours, in-depth sessions including a new garden center-focused program, product demonstrations, lunch for attendees on the trade show floor and more networking opportunities.
For more information, visit SoutheastColorConnection.org  or call (614) 487-1117.