“What IGCs and Boxes Need from Wholesale Growers” will be the topic of this year’s Grower Roundtable at OFA Short Course next month.
OFA Short Course will take place July 10 to 13 at the Columbus Convention Center in Columbus, Ohio. The Grower Roundtable will take place from 5:15 p.m. until 7:15 p.m. on Sunday, July 11, in the convention center.
During the roundtable growers will discuss how the relationship between wholesale growers and retailers has evolved from a “push” business/marketing model to a “pull” over the years. What do growers need to know to take advantage of these changes and benefit from them?
Scheduled to participate on the roundtable panel are: Abe Van Wingerden, Metrolina Greenhouses; Adam Stewart, Bell Nursery USA; Jim Wallitsch, Wallitsch Nursery and Garden Center; and Pat LoPachin, Klepac Greenhouses.
Click here  for more information or to register for 2010 OFA Short Course.