Specialists, SPEEDrounds and SOLUTIONlabs are some of the many new changes and improvements attendees will find at ANLA's biggest event.
The American Nursery & Landscape Association (ANLA) has redesigned its flagship program The Management Clinic. Under a new moniker, The New Clinic and its full 2011 program is now available online at www.theNEWclinic.org .
Held January 26-29, 2011 in Louisville, Ky., The New Clinic has been re-imagined to be more interactive, provide green industry perspective on general business practices, and deliver a faster paced learning environment. “Clinic has always been a cutting edge experience,” says Corey Bordine, Bordine’s (Mich.). “But the economy has changed, our industry’s needs have changed, and sitting through hours of lectures while being talked at is just not going to help us, as green industry businesses, remain innovative and competitive.”
Attendees at The New Clinic will find many changes in and out of the classroom. In addition to a traditional slate of speakers – many of who are new names to the industry – The New Clinic brings together a group of experts being called Specialists. Specialists will be on hand throughout the event to provide one-on-one consulting, lead discussions, and participate in some of the innovative new events like SPEEDrounds, where six different speakers present during one, fast-paced session. Specialists will also man The New Clinic’s SOLUTIONlabs, which allow attendees to address the unique challenges facing their businesses in an unstructured environment. According to Mary Richardson, Burnett’s Landscaping (Conn.) “So often you leave a session thinking, ‘great concepts, but how do they apply for me?’ The New Clinic has created a way to take general practices and not only apply them to the green industry, but down to the details of my business.”