Next spring, the HGTV Home Plant Collection will be the subject of a broad-based and comprehensive consumer marketing program.
Agricola Management Group recently announced it will create a 2014 Consumer Marketing Program for the HGTV Home Plant Collection.
“Our consumer marketing program for 2014 is designed to achieve maximum exposure to consumers in our various markets across the country,” says Sarah Hayes, marketing manager at the Agricola Management Group. “We are taking full advantage of a range of broadcast and print media as well as digital, mobile and public relations to build awareness of the consumer advantages and the depth and breadth of this exceptional Plant Collection.”
The HGTV HOME Plant Collection will be featured in national TV spots on HGTV and the DIY Network next April and May as well as print ads in HGTV Magazine. Print ads will also appear in regional shelter and garden magazines in the spring.
The Plant Collection also will appear in geo-targeted digital content on HGTV.com, DIYnetwork.com, hgtvgardens.com and Facebook. Geo-targeted mobile banner ads will run on mobile devices around select retail locations.
Local TV and public relations round out the program, with DMA-targeted local TV based on product in April and May while the public relations effort will center around consumer-focused press releases on product availability around specific retailers.