The American Floral Endowment has launched a bold video to educate the industry about the positive impacts it makes on critical industry problems.
The American Floral Endowment (AFE) has debuted a bold video  to educate the industry about the positive impacts it makes on critical industry problems. The video debuted at AFE's annual fundraising dinner that took place during the recent SAF annual convention in Phoenix.
AFE created the custom animated short video , spotlighting how AFE-funded research supports healthier and longer lasting flowers and plants and how its scholarships and grants promote training and hands-on experience for future industry leaders.
The animated video is the primary communications vehicle for carrying AFE’s new message to industry members. In the video, murder, sex and greed describe solutions AFE-funded research has unearthed, from controlling and eliminating pests and diseases to solving breeding and genetic issues.
For more information on AFE, visit www.endowment.org .