Proven Winners® -- The Weather Channel®

December 31, 2002 - 12:23

Partners to bring cost-effective advertising to independent retailers?

If you are retailer of Proven Winners® products, you are
invited to participate in their third national television campaign airing in
Spring 2003 on The Weather Channel®. Amazingly, The Weather Channel reaches
a high concentration of outdoor active adults who are homeowners and frequently
purchase gardening products and plants!

Proven Winners wants to extend an opportunity to your
business to sign up now for the Spring 2003 campaign on The Weather Channel.
Proven Winners will broadcast commercials during the months of April, May and
June (exact dates yet to be determined). You have the opportunity to include
your company's information on your local cable system's broadcast immediately
following Proven Winners' commercials.

New to the program this year is the ability to feature your
garden center's company logo rather than address information. Logos are easier
to identify and may be more familiar to your customers. A one-time $35 fee

Only The Weather Channel offers this exclusive technology
called "Tagging." Thus every time Proven Winners' commercials are
aired, participating retailers' information will be aired immediately following
the commercial.

What will you get if you participate?

A custom "tag"
featuring your store location and phone number (or logo) will air a guaranteed
50 times in your local area immediately following the Proven Winners' National
commercial. Each commercial runs 30 seconds followed by a 5-second custom
"tag." Proven Winners' commercials will broadcast during the
highest-rated weekend and during prime-time programs, including "From the
Garden" with P. Allen Smith. Ads will air only on Thursday, Friday and
Saturday from the hours of 7am–7pm EST.

Advertising on local television
can be very expensive, but Proven Winners and The Weather Channel have teamed
up together to offer you this special opportunity at a great price. Many local
cable companies will charge $75+ for each commercial, however, the cost of this
entire program is only $350.

That's right! For only $350,
your company's information will appear immediately following the Proven
Winners' commercial within 30 miles of your retail Garden Center.

Interested? Here's what you need
to do, just call Proven Winners at (877) 865-5818 or The Weather Channel at
(800) 872-9160

Hope to see you on TV!

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