Proven Winners

January 14, 2002 - 14:51

Is your garden center among the Certified?

Is your garden center among the Certified?


Proven Winners announces the successful debut of their
“Certified Retailer” incentive and education program for
independent retailers of Proven Winners products.

This national certification program was developed to help
independent garden center retailers better understand their role in the selling
process and enhance their understanding of Proven Winners plants. This
initiative is provided at no cost to participating retailers and will continue
as long as the retailer remains active in the certification process.

Testing for certification will begin in spring 2002, but
starting in October 2001, retailers were able to sign up for participation
online at Retailers will be able to request Proven Winners
certification through the site and will then receive online training materials
to educate employees and managers about Proven Winners. Upon review of the
materials and completion of an online test, retailers will receive
certification and customized, exclusive, point-of-purchase materials as well as
other rewards — including a chance to win a trip to London.

“We needed to create and implement a program that
would be recognized as the strongest retail support seen in the
industry,” said Marshall Dirks, director of marketing and public relations
for Proven Winners. “We had specific criteria that included improving
relationships and communication with our garden center customers, enhancing the
Proven Winners brand and educating our buyers about our superior product. The
‘Certified Retailer’ program will definitely help us achieve those
objectives and is currently receiving membership enrollment results sooner than
expected.” Nearly 1,000 garden center employees signed up in the first 30


How to get prepared


Proven Winners offers three ways for independent garden
centers to get prepared for the spring 2002 season.

1. Retailer Support Kit.

Make Proven Winners products a destination. Consumers will
be looking for it, and most garden centers will be too busy to help everyone
during the spring fever. Use our new bench wrap and 5-foot coroplast signs to
make a striking presentation that clearly establishes where your Proven Winners
products are located. Call to place your order today — only $100 with
supplies limited.

2. Weather Channel. Make sure gardeners know that your
garden center is the place to purchase PW products. This program is exclusive
to independent garden centers.

3. Certified Retailer.

Make sure your employees are prepared and have the right
tools to answer your customers’ questions. Register to become a PW
Certified Retailer today at — it’s FREE.


Proven Winners Announces 2002 Spring Consumer Campaign



& Garden TV  style='mso-tab-count:1'>  March 18–April 29

South  March 4–March 25

Weather Channel  style='mso-tab-count:1'> March 25–May 13

& Garden TV Canada  style='mso-tab-count:1'>  April 22–May 13



Gardening              Feb.
28–April 15            Gardens
West  Jan. 1–March 18

Design               Feb.
1–April 15              Manitoba
Gardener       Feb. 28–April 15

How-To       Jan. 1–April 15 style='mso-tab-count:1'>              Horticulture
     Feb. 28–May

Blooms              Feb.
28–March 25         Gardening
Life               Jan.
1–May 13

Gardening     Feb.
1–May 13

Wise     Jan. 2002 & Feb. 28–March 18



*All TV commitments are tentative and subject to change
without notice.


Helping Gardeners Succeed


Proven Winners will also be sponsoring Fine
Gardening’s first garden conference, “Cultivating the American
Garden,” scheduled for Saturday, April 20 and Sunday, April 21, 2002.
Fine Gardening has been providing gardeners with hands-on advice from
America’s best gardeners since 1988. With this conference, they will
offer a live presentation of the gardening education and inspiration that we
have been presenting in their magazine for over a decade.

Josh Schneider of EuroAmerican Propagators will be representing
Proven Winners during the conference and featuring “Proven Recipes”
for container gardening.


This section is sponsored by Proven Winners — A Better
Garden Starts With A Better Plant. For a glimpse of the new fresh faces for
fall, visit Proven Winners online at


1117 North 14th Street • Dekalb, IL 60115 •
(815) 748-0805 • E-mail:

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