PW Sponsors New Gardening High-Definition Show

January 23, 2004 - 09:11

Chambers Productions, a television and film production
facility in Oregon, announced completion of a revolutionary gardening series
entitled "Smart Gardening." The show is a 30-minute, high-definition
magazine-style program that will take viewers across North America to explore
and enhance the joy and beauty of gardening. Thirteen episodes begin airing in
March 2004 and will be carried nationwide by public television stations. The
show is sponsored by Proven Winners. 

The host of "Smart Gardening" is Emmy award
winning broadcast journalist Asha Blake, (former host of "Later
Today" on NBC, co-anchor of ABC's "World News This Morning" and
host of the syndicated" Life Moments"). Check local public television
listings for airdates and times. 

Currently, "Smart Gardening" is the only gardening
series shot in high definition, which allows for cleaner, sharper pictures with
true colors.

Proven Winners became a sponsor and contributor to
"Smart Gardening" because of the show's unique format and HD
presentation. "We are sponsoring 'Smart Gardening' because it is a cutting
edge format for gardening programs," said Marshall Dirks, director of
marketing for Proven Winners. "The show is unique in content and
appearance and will bring a fresh, instructive and interesting approach to
gardening nationwide." 

Many "Smart Gardening" segments are shot on
location to take viewers to places of extraordinary beauty ranging from Canada
to the east and west coasts of the United States with detail only high
definition can bring to television. Additionally, the show features three
unique sets in the garden studio.

Following strict public television guidelines, "Smart
Gardening" content is verified by experts in concordance with the
Cooperative Extension Services of the Land Grant University System. Professors
in horticulture from these universities are employed as content consultants,
guiding the selections of topics. 

In acknowledgement of Proven Winners' sponsorship, two
15-second on-air credits discussing Proven Winners plants will air at the
beginning and end of each episode. Proven Winners' sponsorship credit will also
be broadcast in high definition. 

For more information or images, contact Marshall Dirks at marshall@provenwinners.com
or (877) 865-5818. 

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