Scenes from the Trials
Check out some of the trends we saw along the California coast this spring.
Each spring, Team GPN roadtrips along the California coast to visit with the many breeders and suppliers exhibiting at the Spring Trials. It’s sort of like floriculture’s “fashion week.” This is where the new varieties and big trends in the industry make their debut.
We know not everyone can make it to the Spring Trials each year, so we try our best to snap as many photos possible so we can share all the latest introductions with you. Here’s a breakdown of some of the hot trends we came across during our week-long journey.
And stay tuned for the July issue of GPN, where we will highlight some of the new variety introductions from the 2012 Spring Trials.
The Power of Presentation
Sometimes, unfortunately, it just doesn’t matter how great a product is on its own; it needs to be packaged appropriately to grab consumers’ attention. Breeders who understand this concept are developing new ideas to gain appeal at the retail level.
Greenheart Farms is known for its vast rose production, and they created wonderful retail displays to showcase the new ways in which roses can be merchandised. Roses can be used for all holidays and seasons!
At the Suntory stop, we were introduced to a new bedding plant mandevilla: ‘Sun Parasol Garden Crimson’. This naturally compact variety is bred to be produced in 4-inch pots. Growers can choose to use the Sun Parasol branded pot or tag.
A new exibitor this year was HGTV, which debuted its Home Plant Collection. With 95 percent consumer brand awareness, shoppers will be drawn to these new products at garden centers. The launch currently features annuals, mixed containers and hanging baskets.
Burpee Home Gardens is adding more to its BOOST program of nutrient-high vegetables. Three new tomatoes are now available in the collection, including ‘Tasti-Lee’. BOOST is supported at retail with free POP, extensive advertising and promotion and the Burpee Garden Coach.
Plug Connection continues to promote the Mighty ‘Mato collection of grafted tomatoes. And now they will be joined by other grafted varieties, such as pepper and eggplant.
Young consumers love to differentiate themselves from others. So when it comes to gardening, many of them are drawn to more novel varieties. We saw plenty of new novel introductions at the 2012 Spring Trials, so it’s apparent breeders are also seeking ways to differentiate themselves from the competition.
Calibrachoa ‘Superbells Lemon Slice’ by Proven Winners has a totally unique color pattern. It has the same strong performance and disease resistance as the other Superbells varieties.
Westflowers had a new petunia collection on display called Crazytunia. Just as the name dictates, these flowers are wildly striking. Although Crazytunias are available in Canada and Europe, the company is still working on a U.S. release.
Hort Couture always has some of the most diverse introductions each year. One of the most eye-catching varieties we saw at its stop this year was primula ‘Blue Zebra’.
Last year, Fides Oro had a soft launch of its Mystic Mums program, but this year it’s in full effect. Of all the new introductions, this might be the most interesting. ‘Eventide Coral’ is a bicolor variety that boasts a deep coral center with light pink outer petals.
Plenty of Perennials
In the past few years, I’ve noticed the perennial category growing in popularity among consumers. And after visiting with all the breeder companies at the 2012 California Spring Trials, it’s obvious they’re taking notice as well.
Breeders are getting creative with their perennial offerings, too — with new colors, new shapes, better performance, etc.
Green Fuse Botanicals introduced its new perennial program, First Light Perennials. Each variety in the collection is first-year flowering and requires little or no vernalization. The collection includes varieties like gaura, gaillardia, veronica and leucanthemum.
Taking coreopsis breeding to the next level, Danziger introduced ‘Solanna Golden Sphere’. This variety has truly stable, double, ball-shaped blooms. At 14 inches tall, this dwarf coreopsis requires no PGRs.
Florist Holland had some new spider-type gerberas on display, which are part of their Garvinea line of perennial gerbera. These rich, lush, versatile plants are well-suited for gardens, patio containers and borders.
One feature at the Plant Haven stop that I always look forward to is their “sneak peeks” of new, experimental varieties that are still in the works. Here is leucanthemum ‘Real Glory’. We’ll wait and see if it makes the cut as an official introduction next year!
Another sneak peek at Spring Trials was the new Belarina primula at Skagit Gardens. These plants have tidy clumps of brightly colored flowers on top of bright green foliage.
The Veggie Trend Continues
Over the past several years, we’ve seen the edibles category boom and continue to grow. More growers are beginning to add vegetables and herbs to their production as consumer demand picks up.
Although some may have thought that the edibles trend was just going to be a passing fad, it’s not going anywhere!
Ecke Ranch is new to the edibles market, launching a new line this year at Spring Trials. This new program is still in its infancy so more products and an official catalog are yet to come.
At the Ball stop, we’re used to seeing all the Burpee edibles. But this year, PanAmerican Seed showed off new vegetable varieties as well. Here’s tomato ‘Topsy Tom’, which was bred specifically to be used in these upside-down planters.
The folks at Syngenta did a terrific job with their retail-ready displays, including this eye-catching veggie display. Although Sygenta isn’t new to the edibles market, the company is now offering its vegetable varieties through its flower channel.
One trend that I did notice within the edibles category is snack-sized fruits. Who wouldn’t love to quickly walk outside to their garden and grab a bite? At Floranova, they introduced this mini sweet pepper ‘Bellina’, and at Sakata we saw this fun mini canteloupe ‘Lilliput’.
It’s no secret growers, retailers and consumers alike want varieties that are going to work for them. And if they don’t, they won’t be back to buy them. So breeders are hard at work making sure their varieties are going to perform from the grower all the way to the consumer.
American Takii’s big introduction this year was the Trilogy series of petunias. These petunias will spread 30 to 36 inches and grow 15 inches tall. In packs, they are much more compact, but when grown they have that same mounding habit as other petunias.
Great Balls of Fire is a new series of ivy geraniums bred by Dümmen. They exhibit all the favorable characteristics of ivy geraniums, but, they are highly heat tolerant. They have strong foliage and excellent branching.
Benary tried something new this year and presented its varieties by application and region. Obviously, certain plants do well in certain regions. So to make the growers decisions much easier, they created displays that showcased their varieties in the appropriate setting.
At the Ball stop, we couldn’t help but notice the beatiful landscape filled with colorful dianthus, which had taken quite the beating after heavy rainfall. But they still showed brilliantly! Selecta’s new Everlast dianthus has the flower power of an annual but the hardiness of a perennial, and they ship in full color.
Suntory's 'Sun Parasol Garden Crimson'
Proven Winners' calibrachoa 'Lemon Slice'
First Light Perennials by Green Fuse Botanicals
Ecke Ranch's new edibles collection
Everlast dianthus bred by Selecta