SePRO's Storey to Retire, Bettner Named T&O Director

January 10, 2013 - 08:20

Roger Storey, vice president of SePRO's Turf & Ornamental Business, has announced he plans to retire at the end of February. Effective March 1, Troy Bettner will assume the position of director of the Turf & Ornamental Business.

Roger Story

Roger Storey, vice president of SePRO's Turf & Ornamental (T&O) Business, has announced he plans to retire at the end of February.  Effective March 1, Troy Bettner will assume the position of director of the Turf & Ornamental Business. 

Storey is one of the original employees of SePRO Corp.   When SePRO opened for business in 1994 the T&O products SePRO offered consisted of only three products (A-Rest plant growth regulator, Pipron fungicide and Rubigan E.C. fungicide), which were sold primarily in the greenhouse/horticultural business. Today SePRO's T&O business offers nearly 40 products to the golf, nursery and landscape markets

According to the company, Storey's vision was to build a T&O business that was active in the golf, landscape and nursery businesses and that could be a substantial contributor to SePRO’s success.  To help make this vision a reality, Storey assumed the role of director of business development for several years, searching for new products and technologies to license or acquire. 

The result of these efforts were the licensing and introduction of Akari miticide, Cutless turf growth regulator, Cutless granular landscape growth regulator, Decree fungicide, Edgeless turf growth regulator, Galleon aquatic herbicide, Hachi-Hachih insecticide, Legacy turf growth regulator, Musketeer turf growth regulator, Ornazin botanical insecticide, Octane herbicide, Talus insecticide, Topflor liquid and granular ornamental growth regulator and most recently Preferal microbial insecticide.   and is one of SePRO’s fastest growing business segments.     

In addition to his role as vice president, Turf & Ornamental Business, Storey has served 10 years as a member of the SePRO Management Committee and has been responsible for all of SePRO’s International sales in Europe, Japan, Canada, Colombia, Ecuador, Kenya, Australia, Israel and Brazil.

"Roger has contributed significantly to the success of SePRO Corporation, his work as a member of management and his leadership in the T&O business will be missed," said Bill Culpepper, SePRO's president and CEO.  "Roger has not only been a dedicated SePRO employee, he has been a friend to those who have worked with him.  He has been a strong example of hard work, commitment and loyalty, and has demonstrated the high ethical values we wish to exhibit at SePRO."  

Storey and his wife Cindy plan to spend more quality time together, support their daughter Megan in her college pursuits and pursue other personal and business opportunities and interests. 

When Storey announced his desire to retire, the SePRO board of directors began a process that resulted in the identification and hiring of Troy Bettner to lead and further develop the SePRO T&O business.  Therefore, the company has announced the promotion of Troy Bettner to the position of Director, Turf & Ornamental Business effective March 1, 2013. 

Troy joined SePRO last  November with more than 18 years of experience in sales and marketing management at companies such as Dow Agrosciences, Elanco Division of Eli Lilly & Co., Makhteshim Agan and NuFarm.  Mr. Culpepper stated, "We are excited to have Troy on the SePRO team.  We believe his demonstrated leadership and insight will bring value not only to SePRO, but to its customers and to the T&O industry."

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