SoilWrap Tops Innovative Packaging Survey

January 20, 2011 - 11:37

Ball Horticultural Company's SoilWrap plantable container was ranked No. 1 overall in a recent Innovative Packaging Survey completed by Summit Media Group publication Shelf Impact! and international brand and design consultancy, Dragon Rouge.

Ball Horticultural Company's SoilWrap plantable container was ranked No. 1 overall in a recent Innovative Packaging Survey completed by Summit Media Group publication Shelf Impact! and international brand and design consultancy, Dragon Rouge.

The exclusive survey asked nearly 1,000 Shelf Impact! packaging professionals to evaluate 60 packages across product categories. SoilWrap received the highest evaluation overall, outranking new product packaging from companies such as Clorox, Panasonic, Bausch & Lomb and Minute Maid.

Within the individual surveys, SoilWrap was ranked first in:

  • The ability to create new ways of thinking about a category
  • Product structure's ability to present new ways of interacting with a product type
  • The packaging's use of innovative materials

For more information about award-winning SoilWrap, and other biopackaging options available through Ball, visit www.BallHort.com/Sustainable.

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