Branding

Cover Story — Primed for a Consumer Brand

Costa Farms needs little introduction as a key international player in the indoor and bedding plants arena. With approximately 5,200 acres outdoors an... more »

Virtual Reality Gains A New Meaning

If we rewind to a year ago, virtual reality was defined by computer-generated simulation. Today, it’s unfortunately defined by coronavirus. Granted ... more »

New Selections Earn ‘Handpicked for You’ Certification

Handpicked for You has announced the class of 2020 plant selections receiving the distinguished Handpicked for You certification. This certification f... more »

Chat Room — October 2019

This month, we asked our readers about their plans for hemp production, branding, and managing heat loss as cooler weather approaches. Click the PDF b... more »

Cresco Labs Announces National Retail Concept

Cresco Labs, one of the largest vertically integrated multistate cannabis operations in the United States has unveiled Sunnyside*, a new dispensary br... more »

Steps to Successful Branding

When Star Roses and Plants acquired BrazelBerries in 2016, it was very exciting because berries were a new category for us and the edibles trend was o... more »