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June 10, 2003
Darwin Plants Offers New Marketing Program Darwin Plants introduces a new branding and marketing program, Distinctly-Different, for new and unusual perennials. Special pot tags, bencher talkers/cards and posters will be provided to promote the...
May 13, 2003
May is the busiest month of the year for most growers in the United States, as well as most garden centers. In fact, the spring season is epitomized by the long hours growers put in during May trying to get all of the crops ready for shipping and...
May 09, 2003
How do you know if you're making the best decisions for your company? I mean really know -- long-term, big-success know. I found myself dissecting this seemingly simple question while reading recent reports from the retail front. After emerging from...
May 09, 2003
Calceolaria Pita Petit offers bold, distinctive colors on plants that perform best in cool conditions. With color offerings in the red, yellow and orange range, Pita Petit is a great fall alternative to pansies. (Look for more fall alternatives on...
May 08, 2003
The Type NBF fan from American Coolair is a durable, low-maintenance, cost-effective greenhouse ventilation system. Produced since 1985, the NBF fan has been perfected to provide consumers with years of heavy-duty and trouble-free service. This...
May 08, 2003
PLNA Adopts Invasive Plant Code of Conduct The Pennsylvania Landscape and Nursery Association (PLNA) has adopted an Invasive Plant Code of Conduct developed by the American Nursery and Landscape Association in conjunction with industry...
May 08, 2003
Lavender 'Hidcote Superior' is an improved version of the very popular cultivar lavender 'Hidcote'. The improvements over its predecessor include enhanced uniformity, consistent quality and improved flower power. This cultivar of English Lavender...
May 08, 2003
By following the sequence and method of the sales process outlined thus far, you have effectively sold yourself and earned the right to ask your customers the ever more important questions. Your conversational questions have been able to steer the...
May 08, 2003
Quality employees are not a luxury; they are essential to achieve sales, customer service and financial and growth goals. The challenge for greenhouse managers is to provide permanent jobs that are attractive to people whom other employers are...
May 08, 2003
Fall is the time when the weather turns cooler, the leaves start to fall from the trees and all of the summer flowers begin to die. There goes the color until next year. Right? Wrong. In the past decade, fall has become a time when growers have been...
May 08, 2003
The award-winning varieties selected by All-America Selections (AAS), All-America Rose Selections (AARS), Fleuroselect and FloraStar embody all the desirable characteristics growers want. Every new variety released on the market does not undergo...
May 08, 2003
A soil amendment is any material added to a soil (or soilless mix) for the purpose of improving its physical and/or biological characteristics, including water retention, water permeability, air movement, root penetration, drainage, aggregation,...
May 08, 2003
Which would you rather do: Sell a few roses to that independent down the street or sell a whole program that consists of POP materials, double the amount of roses and even some hibiscus? The latter, right? That's exactly what Hines Horticulture is...
May 08, 2003
The University of Florida runs its trials a bit differently than most universities. Instead of numerous cultivars, it focuses on only one and its different varieties. Thus last year, marigolds were the university's trial target. Evaluation Method....
May 08, 2003
Black root rot (BRR) is a common and destructive fungal disease that attacks a variety of greenhouse bedding and pot crops. The disease is widespread, having been reported on many different hosts, including poinsettia, fuchsia, pansy, vinca, petunia...
May 08, 2003
I've just returned from the California Pack Trials, where I found the trials to be fairly conservative this year, with breeding companies mostly focusing on refining the major crops. There were a lot fewer "new" releases this year, and considering...
April 22, 2003
Long before Martha Stewart, there was Betty Crocker. Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co., with questions about baking. To answer customers in a more personal manner, the company created a...
April 22, 2003
Last month, we covered the importance of developing a relationship with your customer. This element of the sales process is a requirement in order to move forward. As soon as you establish a relationship and sincere rapport with your customer, you...
April 22, 2003
For large and small growers alike, every year brings new uncertainties and questions about how to remain in business. A sluggish economy and soaring energy prices continue to influence trends in greenhouse structures. Investing in automation tops...
April 22, 2003
Herbs are used throughout the United States for culinary and medicinal purposes. Total sales of culinary herbs were $30.9 million in 1998. The annual retail sales of medicinal herbs in the United States in 1994 was $1.6 billion and nearly $4.0...