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May 08, 2003
Quality employees are not a luxury; they are essential to achieve sales, customer service and financial and growth goals. The challenge for greenhouse managers is to provide permanent jobs that are attractive to people whom other employers are...
May 08, 2003
Fall is the time when the weather turns cooler, the leaves start to fall from the trees and all of the summer flowers begin to die. There goes the color until next year. Right? Wrong. In the past decade, fall has become a time when growers have been...
May 08, 2003
The award-winning varieties selected by All-America Selections (AAS), All-America Rose Selections (AARS), Fleuroselect and FloraStar embody all the desirable characteristics growers want. Every new variety released on the market does not undergo...
May 08, 2003
A soil amendment is any material added to a soil (or soilless mix) for the purpose of improving its physical and/or biological characteristics, including water retention, water permeability, air movement, root penetration, drainage, aggregation,...
May 08, 2003
Which would you rather do: Sell a few roses to that independent down the street or sell a whole program that consists of POP materials, double the amount of roses and even some hibiscus? The latter, right? That's exactly what Hines Horticulture is...
May 08, 2003
The University of Florida runs its trials a bit differently than most universities. Instead of numerous cultivars, it focuses on only one and its different varieties. Thus last year, marigolds were the university's trial target. Evaluation Method....
May 08, 2003
Black root rot (BRR) is a common and destructive fungal disease that attacks a variety of greenhouse bedding and pot crops. The disease is widespread, having been reported on many different hosts, including poinsettia, fuchsia, pansy, vinca, petunia...
May 08, 2003
I've just returned from the California Pack Trials, where I found the trials to be fairly conservative this year, with breeding companies mostly focusing on refining the major crops. There were a lot fewer "new" releases this year, and considering...
April 22, 2003
Long before Martha Stewart, there was Betty Crocker. Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co., with questions about baking. To answer customers in a more personal manner, the company created a...
April 22, 2003
Last month, we covered the importance of developing a relationship with your customer. This element of the sales process is a requirement in order to move forward. As soon as you establish a relationship and sincere rapport with your customer, you...
April 22, 2003
For large and small growers alike, every year brings new uncertainties and questions about how to remain in business. A sluggish economy and soaring energy prices continue to influence trends in greenhouse structures. Investing in automation tops...
April 22, 2003
Herbs are used throughout the United States for culinary and medicinal purposes. Total sales of culinary herbs were $30.9 million in 1998. The annual retail sales of medicinal herbs in the United States in 1994 was $1.6 billion and nearly $4.0...
April 22, 2003
Like many men, I hate shopping. I only shop for what I really need, and my goal is to get in and out in the shortest time possible. My only exception to this rule is a good bookstore. I go to bookstores to pass time in a relaxing way, and I am...
April 18, 2003
Cut flower growers are always searching for the latest in new cuts to jazz up their product line. To provide that information, the Association of Specialty Cut Flower Growers (ASCFG) conducts an annual National Seed and Perennial Trial Program. Last...
April 18, 2003
Hydrangeas form an integral part of the spring holidays. Many growers produce and are familiar with the common Hydrangea macrophylla hybrids, and some are also producing lace cap types for spring sales. However, there is a newer group of hybrids...
April 18, 2003
Hemerocallis 'Little Missy' is a new diploid daylily that was recently introduced by DeVroomen Holland Garden Products. This cultivar reaches 2 feet tall, bearing beautiful, purple-red flowers with fine, white edges and a contrasting yellow throat....
April 18, 2003
Ageratum Artist(TM) Ageratum Artist(TM) is taller (10-12") than most seed ageratum. The two Artist "Blue" and "Purple" are also more uniform and flower more consistently than their seed counterparts. They are excellent in...
April 18, 2003
In just six years, Costa Color, a family-owned and operated production facility in Miami, Fla., has become one of the largest production facilities in the United States, with over 6,300,000 sq.ft. in year-round bedding plant and seasonal production...
April 18, 2003
The heat of the summer is right around the corner, and that means more energy is being used to keep your greenhouse cool. As you learned in Part I in the March issue of GPN, fan and pad systems are great for cooling, but there are more options:...
April 18, 2003
Intense breeding and selecting for the past 20 years by Dr. Lyndon Drewlow has resulted in vastly improved kalanchoes. With the Forever series, many of the production difficulties often associated with kalanchoes have been eliminated. No more time...