Around the Industry

April 11, 2008 - 08:45

Hortica Names New President and CEO

Hortica Insurance & Employee Benefits, which provides business insurance, employee benefits and personal insurance to the horticultural industry, is bidding farewell to company president and CEO Robert McClellan and welcoming Mona Haberer on board. Haberer began her new post as head of the company on April 1. She had been with Hortica for almost 20 years, most recently serving as chief financial officer, treasurer and senior vice president for the past nine years. McClellan will assume the role of special adviser to the president during the transition period until his official retirement in July.

Ball Redesigns Website

Ball Horticultural Co. recently announced the launch of its completely redesigned website at The new site is a resource for growers, retailers, landscapers and home gardeners to find out about Ball plants, products and programs.

The new website combines information from six formerly independent websites, organized by audience, creating a portal for visitors to easily find the best, most up-to-date information relevant to them.

Fine Americas Releases New Concise University Use Guide

Fine Americas, Inc. has published its new guide, “Improving Plant Quality in Annuals and Perennials with Concise,” edited by Dr. Joyce Latimer of Virginia Tech and Dr. Brian Whipker of North Carolina State University, with input from Dr. Erik Runkle of Michigan State University.

The guide is a valuable resource tool for growers in search of new plant growth regulator alternatives for their annuals and herbaceous perennial crops. The 44-page, full-color publication introduces growers to Concise (uniconazole) for use in producing a wide range of annuals and herbaceous perennials.

The guide illustrates concise’s effect on annuals and herbaceous perennial crops through case studies, and also provides general guidelines on applying Concise for an abundance of different varieties of plants.

To request a copy of the guide, contact Fine Americas at (888) 474-3463 or e-mail A downloadable PDF version of the brochure is available on Fine Americas’ website at

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