Evaluating Landscape Trials By Bridget White

As we were finishing upthis second edition ofBig Grower, I made atrip to north Florida tothe landscape trials atUniversity of Florida (UF). The startof the annual performancetrialpilgrimage, the UF trialmarks the first opportunity tosee the 2007 introductions inthe ground at a third-partytrial. (Look for the exclusivereport from the trial coordinatorin the July issue of GPN.)

It was a great trial, despitethe 95¼ F heat. I learned a lotabout the varieties — thingsthat couldn't be seen at PackTrials — and got to visit withpeople I don't see enough.Even at a busy time, the tripwas definitely worthwhile.

Counting People

I was happy to see some ofFlorida's largest producers at thetrial: You never know if busygrowers, especially large ones, willprioritize landscape trials.

I saw high-level representativesfrom Florida's big two,Hines and Costa; Florida-marketspecialists Riverview FlowerFarm and American Farms; andcaladium powerhouse Bates Sons& Daughters — not to mention allthe small and mid-sized growersin attendance.

There were a lot of people at thetrial. It wasn't like Home Depot onMemorial Day weekend — noroom to stand — but there was agood crowd. I saw people at everybreeder station throughout themorning and lots of note taking Ñand don't forget, all this happeneddespite the brutal heat.

Counting Sales

The sheer number of people inattendance would satisfy any trialcoordinator or participatingbreeder. The trial connectedbreeders/marketers with at leastseveral hundred growers/usersinterested enough in their productsto seek them out.

But even with that success, ifyou just count people, you don'thave the whole story. Collectively,the companies in attendance representedthe lion's share of Floridacolor production, and givenFlorida's year-round market andtop-volume ranking, that's alot of product — productthat may not have beenpicked up if it were not seenat the landscape trial.

This does not imply thatbig growers are more importantand small growers less so,just that there are differentways to evaluate success thanjust counting warm bodies.

They're Still Important

The other thing I learnedwas that, when done properly,landscape trials are still veryimportant to the industry. Even ifthe attendance were only 25 percentof what the actual total was.The opportunity to affect thatmuch of a region's productionmakes landscape trials muchmore important than peopleacknowledge.

Bridget White

Bridget WhiteEditorial Director



Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
IMG_0147
lopezroberto
Robinson 1 Tanisha_Robinson
Screen-Shot-2012-05-21-at-11-35-06-AM.png
Dudley-10882317_10152955561793592_404380894254045129_n1.jpg
Scott-2.jpg
PaulWestervelt
Screen-Shot-2012-05-21-at-11-11-14-AM.png
Burghardt-DSCN2768.JPG

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
gpndecember2016_cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs