Apr 16, 2004

Bailey Nurseries and Ball Seed Company Announce AllianceSource: Various

Bailey Nurseries has announced an alliance with Ball Seed Company to offer a new resource to independent garden centers. This resource, New Growth Marketing, based in St. Paul, Minn., was launched nationwide in January 2004.

New Growth Marketing offers customized point-of-purchase programs that allow retailers to more effectively brand themselves. Customers can choose from a variety of brand designs and thousands of image and message combinations, which are then customized with the garden center’s own logo, creating unique branded signage.

“Bailey Nurseries views this alliance with Ball Seed as yet another way to serve our customers, a big step forward in our support of independent garden centers,” said Terri McEnaney, president of Bailey Nurseries. “With New Growth Marketing, independent garden centers now have a new way to compete in an increasingly competitive retail environment cost effectively.”

“The relationship will Ball really opens up some new doors to a much broader customer base,” said Pat Bailey, vice president of sales and marketing for Bailey Nurseries. “We’ve had tremendous response from independent garden centers. It’s allows independent gardeners to put out a consistent brand message customized to their own company.”

According to Jessie Atchison, director of marketing and public relations for Ball Horticultural Company, there are several basic customizable templates with different color schemes, garden center names and logos, photos, design styles, etc. Available formats include billboards, poster boards, posters, and vertical and horizontal banners.

Because of Ball’s partnership in this venture, customizable Simple Beautiful and Ride the Wave point-of-purchase materials will be available in the near future. “This gives our Simply Beautiful and Ride the Wave retailers the opportunity to produce low cost point-of-purchase products that not only take advantage of the marketing power behind the national brands, but also incorporate their own store identities,” said Atchison.

Point-of-purchase materials are digitally printed, allowing for low-minimum orders at a low cost. “This makes customized point-of-purchase more affordable for independent garden centers looking to promote their own store brands or programs,” explained Atchison.

A catalog is available and can be requested through the New Growth Marketing Web site. For more information as well as an online order form, visit www.newgrowthmarketing.com.