With a new president elected in November 2024, it’s important to evaluate how this will impact the horticulture industry as changes happen. Matt Mika and Mary Beth Cowardin from AmericanHort joins us a few weeks after the election to explain how these changes could affect growers moving forward.

National Garden Bureau is taking over the California Spring Trials registration in 2025 and All-America Selections is bringing back the International Plant Trialing Conference too. Diane Blazek shares what’s new with both NGB and AAS to boost your business and the industry.

Did you know younger consumers are spending more on experiences and products with long-term value? Dive into the world of consumer behaviors with Alicia Rihn as she shares latest research findings and practical applications to engage your customers more.