Bulb Campaign to Take Advantage of Daylight Savings Time

October 19, 2012 - 09:22

Dig. Drop. Done is leveraging Daylight Saving Time to remind North Americans to get their bulbs in the ground. The bulb campaign also received major news coverage in the Wall Street Journal on Oct. 17.

Dig.Drop.Done. is leveraging Daylight Saving Time to remind North Americans to get their bulbs in the ground. The bulb campaign was also featured in an article in the Wall Street Journal on Oct. 17.

Through promotional retail materials and an aggressive online paid media campaign, the bulb campaign is taking a page from the fire alarm industry, using Daylight Savings as a hook that suggests when November 4 rolls around, it’s time to the time to get your bulbs in the ground.

“We know some regions are already planting and others will come later, but Daylight Savings offers the perfect chance for a mid-season reminder that fall is the time to plant bulbs,” said Henk Westerhof, spokesman for the Dig.Drop.Done Foundation. “This sales strategy is really resonating with retailers and hopefully consumers will latch on to the message as well.”

Promotional materials can be downloaded at http://dddretailer.com/sales_support/display_materials.

Consumer paid media will begin running online October 22 to support the effort.

Dig. Drop. Done. was also featured in an article in the Wall Street Journal on Oct. 17.

The article,“Flower Bulbs Put on a Show to Get Back Into Gardeners’ Beds,” provides a balanced look at the state of the bulb industry and the challenges suppliers and retailers face and used Dig. Drop. Done. as a major resource.

Click here to read the article.

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