Consumer Poinsettia Picks
Through the years, all four National Poinsettia Cultivar Trials sites have seen an increase in the number of consumers evaluating poinsettias, both new varieties and old favorites. And this year was no exception: More than 1,700 individuals filled out surveys at the University of Florida, North Carolina State University, Purdue University and Homewood Nursery poinsettia events, which provided a good look at consumer opinions.
Consumers by the Numbers
At the University of Florida, more than 550 eager consumers gathered to evaluate plants that were displayed in the greenhouse. Survey participants were asked to choose their favorite three novelty and favorite red poinsettias out of 10 of each selected cultivars, and their favorite white, pink, marble and peppermint out of five of each on display. Plants were numbered and not labeled with a cultivar name. Attendees were not offered an incentive for completing the survey.
At North Carolina State University, 69 percent of survey participants were female. All 93 cultivars were displayed under fluorescent lighting indoors with cultivar name clearly labeled for attendees to evaluate. To make the survey easier for the nearly 200 consumer participants, selected cultivars were organized into six categories: red, white, pink, marble, peppermint and novelty. Respondents then selected their three favorite cultivars within each category. In addition, consumers were asked to select their three favorite cultivars overall. No incentives were provided to the public for voting.
Visitors to the Purdue open house filled out an extensive poinsettia preference survey with the incentive of a chance to win one of 25 poinsettia plants being raffled off. Nearly 150 visitors, 55 percent female, filled out the survey. All 93 cultivars were displayed indoors under fluorescent lighting and labeled with numbers, breeder and cultivar names. Similar to NCSU, participants were asked to choose their 10 favorite cultivars out of all of the cultivars on display. In a separate room, respondents were asked to choose their three favorite cultivars in each of the following categories: red, white, pink and novelty.
Customers at Homewood Nursery in Raleigh, N.C., completed more than 800 surveys from Nov. 21 to Dec. 14, 2009. Consumers were asked to select their five favorite cultivars out of 40 cultivars on display. No incentives were offered to customers for filling out a survey.
For the third consecutive year, the overall favorite cultivar of the NCSU, Homewood and Purdue trials was ‘Ice Punch’ (Ecke). However, when considering just the novelty cultivars, ‘Ice Punch’ fell to second place at two of the university trial sites, behind Ecke’s new ‘Holly Point’ replacement, ‘Tapestry’, and the bright pink Experimental HC-59B Euphorbia hybrid. The second and third overall favorites for 2009 were ‘Ruby Frost’ (Syngenta) and experimental ‘HC-18B’ (Ecke). ‘Ruby Frost’ caught the eyes of consumers with its charming, creamy-white bracts with ruby red margins and veins. The unique euphorbia hybrid ‘HC-18B’ intrigued attendees with its unique appearance: small, narrow pink bracts and pronounced clusters of cyathia. Other cultivars that ranked in the top 10 overall cultivars in at least two locations were ‘Classic Red’ and ‘Orange Spice’ (Ecke); ‘Carousel Dark Red’, ‘Cortez Burgundy’ and ‘Sonora White Glitter’ (Syngenta); and ‘White Christmas Evol.’ (Selecta).
While the spectacular novelties draw much attention in the surveys, consumers buy primarily red varieties, the largest color category in the trials. This year, more than 50 percent of the cultivars in the national trials were red, making a consensus at all four sites virtually impossible. However, ‘Christmas Feelings Red’ (Selecta), ‘Classic Red’ (Ecke), ‘Prestige Red’ (Ecke), ‘Mira Red’ (Syngenta) and ‘Viking’ (Dümmen) were selected as the best reds in 2009 in at least two locations. Southern voters, for the third time in a row, ranked ‘Prestige Red’ as their favorite red at the University of Florida trial. Those in North Carolina chose ‘Christmas Feeling Merlot’ (Selecta). In the North, ‘Classic Red’ (Ecke) moved up one spot to become the top red at the Purdue trial.
‘White Christmas Evol.’ (Selecta’s SK 63) was the favorite white cultivar at North Carolina State and Florida and on the overall top ten list for NCSU and Homewood.For more than three years, This isn’t too surprising: ‘White Christmas’ has been selected as the favorite white cultivar, and the improved ‘White Christmas Evol.’ is continuing the trend. The grower favorite, ‘Whitestar’(Syngenta), was a close second at all three university trial sites.
‘Polly’s Pink’ (Ecke) continues to be the standout pink cultivar among consumers thanks to its unique fluorescent, bright-pink bracts. It was again the favorite pink at the University of Florida and NCSU this year. Other pink cultivars that were highly ranked at two locations: ‘Mars Pink’ (Syngenta) and ‘Cadillac Pink’ (Dümmen).