Costa Farms Adds Hispanic "Voice" to Reach Consumers

March 13, 2013 - 07:16

Costa Farms has added seasoned and accomplished Hispanic writer Andrés Fortuño to its team to speak to the growing number of Hispanics who love to garden.

Andrés Fortuño

Costa Farms has added seasoned and accomplished Hispanic writer Andrés Fortuño to its team to speak to the growing number of Hispanics who love to garden.

Fortuño will be “the voice” for Costa Farms’ new Facebook page, Costa Farms en Español. He also will help develop retail specific programs for the Hispanic market and conduct product knowledge classes in specific retailers in South Florida.

“We are taking an active role in our Hispanic efforts to reach this demographic, which has been growing steadily over the last few years,” says Jose Smith, president and CEO of Costa Farms. “Andrés will help us provide content in Spanish through our social media efforts and at the retail level.”

According to Facebook’s ad tool, 1.6 million users on Facebook are Spanish and 2.7 million have listed Spanish as one of their languages.

Fortuño has developed DIY gardening projects that have aired on Telemundo and Univision. He currently writes for About.com Español, solely producing the Plants and Gardens section. He produces friendly and easy-to-read columns, while providing great information pertaining to the benefits of plants and the wonders of gardening.

“I am so excited to work with Costa Farms and help them reach the growing Hispanic market,” says Fortuño. “Social media is an effective tool that reaches millions of people and through Costa Farms en Español Facebook page, we can reach millions more.”

To learn more about Costa Farms please visit www.costafarms.com.

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