Costa Farms, Miracle-Gro Team Up in the Name of Houseplants

January 21, 2011 - 09:22

Costa Farms’ O2 For You program has partnered with Miracle-Gro to build consumer awareness of improving indoor air quality with healthy indoor houseplants.

Costa Farms’ O2 For You program and Miracle-Gro are working together to build consumer awareness of improving indoor air quality with healthy indoor houseplants.

“We believe the 02 For You message about improving indoor air quality with houseplants is a simple way people can bring green inside,” said Tom McLoughlin, vice president, gardens marketing at ScottsMiracle-Gro. “Miracle-Gro products make growing strong and healthy houseplants easy. This partnership links two great brands with a common purpose – people benefiting from improved indoor environments.”

Costa Farm’s partnership with non-profits and corporations is helping to spread the word that indoor houseplants clean the air of volatile organic compounds (VOCs), remove CO2 and provide oxygen, and improve indoor air quality.

The partnership includes sharing online content, website links and point of purchase materials that will help educate consumers on the benefits of indoor houseplants. For more information visit, www.O2foryou.org.

 

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