Fides Oro Expands Sales Team

September 23, 2011 - 12:24

Fides Oro has added two horticultural experts to its sales team in order to provide customers with planting and growing advice for its line of annual, perennial and foliage cuttings.

Fides Oro has added two horticultural experts to its sales team in order to provide customers with planting and growing advice for its line of annual, perennial and foliage cuttings.

"Our relationship with our clients does not stop at the time of purchase," said Reinoud Hagen, commercial manager for Fides Oro. "We provide customers with the support they need to grow our products successfully."

The two new salespersons, Roger C. Styer, technical sales support, and Judy Born, sales support representative, have years of experience and provide high level of horticultural expertise to their clients.

Judy spent 10 years at the florist/garden center retail level, followed by 10 years with Milner Greenhouse Ltd., a commercial greenhouse, managing the planning, scheduling and purchasing department. More recently, Judy was sales manage for Northern Innovators Inc.

Roger worked for Ball Seed and PanAmerican Seed in research and technical services for 12 years before starting his own horticultural consulting firm, working with greenhouse growers throughout North American until the end of 2010. Roger has written numerous articles for trade magazines and often lectures at grower conferences. He has helped organize the Plug & Cutting Conference for the past 20 years.

"With the addition of Judy and Roger we feel we are now positioned to address the needs of our clients even better," said Hagen. "We believe in the outstanding genetics of our products and want to help customers realize the value as well.

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