FloraStar Adds New Appointees to Board of Directors

December 5, 2003 - 08:42

At a recent planning meeting held in West Chicago, Ill., the FloraStar Board of Directors made the decision to expand the board to 15 directors. The five newest members of the Board of Directors are as follows:

Dr. Jim Barrett, Professor with the University of Florida’s (Gainesville, Fla.) Environmental Horticulture Department since 1978. Dr. Barrett has published more than 250 articles and book chapters on research and production recommendations. His teaching activities include courses in greenhouse operations, advanced crop production and crop physiology. He is also GPN’s consulting editor.

Mark Wilson, Ball FloraPlant, West Chicago, Ill., is involved with the company’s product evaluation teams. He is a graduate of University of Florida and has had extensive knowledge of trialing. Mark has strong industry and product knowledge and at one time, was the youngest judge for All America Selections when he worked for Sakata Seed.

Drew Effron is the business manager for Syngenta Seeds — S&G Flowers, Downers Grove, Ill. Drew has extensive knowledge of both products and the industry gained not only from employment but also his affiliations with ANLA, Garden Writers of America and OFA.

Geoff Needham is the founder of PlantHaven, Inc., Santa Barbara, Calif., an independent licensing and marketing agency which manages the introduction of new varieties of patented garden and landscape plants to North America and overseas for plant breeders worldwide .

Bob Humm is the broker support manager for the Western region for Yoder Brothers, Inc, Barberton, Ohio. He joined Yoder’s after 12 years as a professional grower. During his years with Yoder he has helped develop the Yoder TradeWinds Hibiscus brand and is serving as a member of The Flower Fields brand.

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