HGTV Home Plant Collection to Launch in May
HGTV and Agricola Management Group plan to launch the new HGTV Home Plant Collection in retail stores and garden centers starting May 6.
The launch features select annuals, annual mixed containers and hanging baskets designed to perform well in consumer gardens and outdoor living spaces.
Initially, the Collection will be available to a select group of retailers and independent garden centers located in key geographic areas, including the West Coast, the Midwest, New England, New York and the Mid-Atlantic.
New markets are expected to be added in 2013.
The HGTV Home Plant Collection also will be on display next month (March 25-29) during California Spring Trials at Edna Valley Vineyard in San Luis Obispo, Calif.
“We are eager to launch this collection with retailers,” said Randy Hunter, CEO of Agricola Management Group, exclusive licensee for the new HGTV Home branded plants. “Given the power of the HGTV brand, we expect a great response to our fresh take on gardening solutions.”
According to a recent study among panel members of Under One Roof, a Scripps Network’s proprietary consumer panel, 95 percent of home and garden enthusiasts recognize the HGTV brand, indicating a solid reception to the marketplace for branded product.
This study also concludes that consumers expect HGTV branded products to distinguish themselves from competitive offerings in three ways: by providing useful tips and information, representing good value for the price, and by delivering a high-quality product.
“With this new plant collection, HGTV extends the gardening and plant inspiration consumers have sought from us on air and online for years,” said Ron Feinbaum, general manager of consumer products for HGTV. “Now viewers can bring the tips and know-how provided by HGTV into their home.”