Management Clinic Draws High Numbers

January 30, 2004 - 12:12

ANLA's annual
Management Clinic brought nearly 800 green industry owners and managers to
Louisville, Ky. January 22-25. The Management Clinic is dedicated to developing
the business skills of those professionals in garden retail, landscape
contracting, growing and landscape distribution who represent the future of
this industry.

"That was one
of the best conferences I have attended in my life," said Sam Reed General
Manager at McAdam Landscaping, Forest Park, Ill. "Topics for the program
were very relevant to my daily work, presenters were leading edge, the balance
between business-specific knowledge, management skills and personal growth
items really made an impact. Informal networking conversations between meetings
gave me contacts that will be a resource for months to come."

The 2004 Clinic
opened with two intensive and innovative programs for garden retailers and
landscape designers and sales professionals: Garden Center University (GCU) and
the Landscape Sales Master Class. GCU, an ANLA members-only program, taught by
"professor" Ian Baldwin, represents a mini-MBA program for garden
centers with a five-"semester", two-year program. At Clinic, GCU
initiated the Class of '06 and recognized its inaugural graduating class, which
held a graduation ceremony in Florida January 15. More than 50 landscape
contractors took advantage of the Master Class in Sales offered by Jud Griggs
of JP Horizons. "Griggs effectively covered both the basics and more
advanced sales and marketing technique. He provided easy to implement
take-aways," commented Mary Richardson of Burnett's Landscaping, Salem, Conn.

The
event kicked off Friday morning with highest honors. Kathryn Pufahl of Beds and
Borders, Laurel, N.Y., was posthumously honored with the ANLA Garden
Communicator Award. ANLA presents this award annually to an individual who has
made outstanding contributions to public understanding and appreciation of
plants and landscape beautification through popular media. style='color:red'>

Judy Sharpton of
Growing Places Marketing speaks of the unique perspective that Pufahl offered
to ornamental horticulture. According to Sharpton, she looked at garden product
from the point of view of the consumer and reformed its presentation to reflect
that understanding. "Kathy changed the way the industry presents its
product. She created a better package, and her product line will continue to
represent that as long as there are plants." Beds & Borders remains in
business under the leadership of Pufahl's husband, Kevin.

Growers and
distributors responded enthusiastically to the increased programming targeted
specifically at their business needs. Particularly well attended by growers,
was a session presented by Mauricio Valasquez of the Diversity Training Group.
Velasquez, an ANLA certified consultant, led a no-holds-barred discussion on
effectively managing a Hispanic workforce. John Spence brought his
Fortune-500-tested message to a record turnout from the landscape distribution
community that tripled in size from 2003.

Next year's
Management clinic is scheduled for February 3-6. For more information please
contact Stephanie Still, ANLA meetings manager, or visit href="http://www.anla.org/">www.anla.org.

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