Feb 7, 2017

AIPH Approves New Strategic Plan

The International Association of Horticultural Producers (AIPH) has defined its strategic plan until 2020 to serve the needs of the global ornamental horticulture industry.

As outlined in the strategic plan, AIPH will:

Increase demand for ornamental trees, plants and flowers by:

• Approving, promoting, overseeing and monitoring at least four International Horticultural Exhibitions between 2018 and 2020, on three continents. Exhibitions will focus on the need for more living green in cities.
• Establishing itself as the central international body for communicating the benefits of the Green City and facilitating international co-operation.
• Hosting three International Green City Conferences.
• Stimulating competition and best practice sharing between cities to use living green for addressing environmental, social, and health challenges through development of a new Green City awards program.

Promote and protect the interests of the industry by:

• Identifying a common approach to improving plant health in production and minimizing phytosanitary threats between countries.
• Representing growers’ interests against legislative measures that could restrict the ability of growers to have full and free access to plant material for breeding.

Enable growers in different countries to learn from each other and share information that will enable growth in the global market by:

• Defining an international vision for the global ornamental horticulture industry.
• Establishing a new group for flower auction markets.
• Establishing a program of international conferences for the horticulture industry, linked to AIPH meetings, focused on growing the market, sharing best practice, sustainability and strengthening the industry.

Promote best practice in ornamentals production by:

• Organizing the annual AIPH International Grower of the Year Awards and generating worldwide publicity for the best practice shown by its winners.

The new strategic plan was approved by members at its meeting on Jan. 23 in Dusseldorf, Germany.