Feb 18, 2011
‘Black Velvet’ and Companions Creating Consumer BuzzSource: Ball FloraPlant

Since launching ‘Black Velvet’ and its companion petunias ‘Phantom’ and ‘Pinstripe’ at the 2010 California Spring Trials, consumer media interest has surrounded these varieties bred by Ball FloraPlant. From local daily papers and regional gardening magazines, all the way to the national lifestyle publications, there is a buzz about black this season.

Since launching ‘Black Velvet’ and its companion petunias ‘Phantom’ and ‘Pinstripe’ at the 2010 California Spring Trials, consumer media interest has surrounded these varieties bred by Ball FloraPlant. From local daily papers and regional gardening magazines, all the way to the national lifestyle publications, there is a buzz about black this season.

Here are just a few of the high-profile media hits:

  • ‘Phantom’ is the featured cover product for Garden Gate magazine’s April issue. This variety was also featured in Midwest Living (February) and will appear in an upcoming Better Homes & Gardens issue (April).
  • ‘Black Velvet’ has been showcased in Birds & Blooms (January), several State-by-State Gardening publications (October) and The American Gardener (January/February).

Ball FloraPlant has developed merchandising tips, DIY downloadable signage and interactive display resources that showcase ‘Black Velvet’ and build excitement in the store. Greenhouses and retailers can find these resources online at www.ballhort.com/BlackVelvet.




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