International Floriculture Expo Names 2014 Keynote Speaker
John Moore, former long-time Starbucks marketing manager and Whole Foods director of marketing, food industry thought leader, brand innovator and marketing guru, will present the keynote address at the 2014 International Floriculture Expo (IFE). The expo takes place June 1013, 2014, at the Morial Convention Center in New Orleans, La., with the keynote June 12, at 9 a.m. Moores address, “Espresso Shots of Business Wisdom,” plans to focus on kickstarting business thinking, offering a new appreciation into the importance of astonishing employees to astonish customers. Following his address, Florist Review Enterprises will host Moore in their at-show bookstore for a book signing of his most recent work “The Passion Conversation,” a co-authored book showing how businesses can benefit from getting personal with customers. For more information on IFE or to register, visit www.floriexpo.com.
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