Nov 2, 2007
New York City Blooms with VeriFlora Certified FlowersSource: VeriFlora Sustainable Council

Last Thursday, VeriFlora blanketed New York City with 80,000 flowers grown under environmentally friendly and socially responsible conditions, as part of Garden in Transit, a community art project celebrating the 100-year anniversary of the New York metered taxi.

In the past year, more than 23,000 children and volunteers at hospitals and schools painted 80,000 flowers, which now adorn the iconic yellow cabs of New York City, N.Y. Last week, thousands of volunteers and taxi drivers handed out “VeriFlora Certified Sustainable Grown” flowers to pedestrians and passengers with a message of community and cooperation: “Move this Flower Along!”

“Flowers are a universal symbol of joy,” says VeriFlora spokesperson Annie Gardiner, “and we are partnering with Portraits of Hope to put New York City in full bloom.”

Garden in Transit, a project of Portraits of Hope, is a public art tribute to teamwork and collaboration.

“Thanks to the generous donation of 80,000 VeriFlora flowers, New Yorkers will now put real flowers in motion, and know that they are not only supporting New York City, but also the communities where the flowers were grown,” says Kyla Fullenwider of Portrait of Hope, a nonprofit program that develops public art, education and creative therapy projects that promote civic responsibility and visually transform public environments.

The VeriFlora label is a consumer guarantee of environmental protection, fair labor and product quality. VeriFlora-certified flowers and potted plants are available in the United States and Canada through numerous retailers and wholesalers.

For more information, visit www.veriflora.com.




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