May 20, 2014
Proven Winners Announces 2014 Consumer Marketing ProgramSource: Proven Winners

Proven Winners has kicked off its 2014 multi-million dollar consumer advertising campaign with radio, billboards and new this year — Pandora and mobile.

Proven Winners has kicked off its 2014 multi-million dollar consumer advertising campaign with radio, billboards and new this year — Pandora and mobile.

HGTV star and author, Jamie Durie, has recorded radio commercials with many of them featuring a retailer in the local area where the commercial will air. The $1+ million campaign includes more than 90 independent garden centers in 27 markets in the United States and Canada. This radio campaign is the largest yet for Proven Winners, which started using radio iadvertising five years ago.

In addition to the radio campaign, Proven Winners billboards will soon be appearing across the United States. This year static, digital and TriVision billboards will be used in 19 markets with nearly 60 outdoor billboards carrying a message promoting Proven Winners entire product line of annuals, perennials and shrubs. An estimated 74 million consumers will see these billboards in the coming weeks.

Proven Winners ColorChoice Flowering Shrubs will be promoted to Pandora listeners, which skews more toward the male audience. Consumers in nine key markets can expect to hear many spots featuring the Bloomerang lilac series and Invincebelle Spirit hydrangea.

Finally, in an effort to reach a younger audience, Proven Winners has teamed up with CBS Mobile and will be posting billboards which are expected to deliver 1.5 million impressions in 29 mobile markets. These boards will specifically focus on the Proven Winners line of Supertunias.

All advertising campaigns are an effort on the company’s part to reach the non-traditional gardener. “Many people who have gardened for years know Proven Winners — they know the quality and wide array of plants we sell. We are trying to reach the younger, non-traditional gardener to convince them that gardening is both easy and beautiful. This is why a multi-media platform is an important component of our advertising campaign — we will be reaching a younger and more diverse audience in several unique ways”, stated Marshall Dirks, director of marketing and public relations for Proven Winners.

For more information, please visit www.provenwinners.com




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