SEGreen Announces Changes for 2017
The Southern Nursery Association (SNA) has announced that SEGreen will be transforming from a traditional trade show format.
In 2017, the SEGreen Conference will have a clear focus on connecting the industry to identify today’s business challenges and opportunities, develop new insights and solutions and deliver strategic education for all segments of the horticulture industry. Education will be divided into major areas of focus with content and hands-on training designed to further develop careers and expand business.
The SEGreen Conference will meet Aug. 1-3, 2017, at The Classic Center in Athens, Georgia.
The conference will offer a tour of local nurseries on Aug. 1. Other tour options will include the State Botanical Garden of Georgia, The Trial Gardens at UGA, and a UGA Campus Tour.
The conference will include the SEGreen Plant Conference, the SEGreen Landscape Conference, and the SNA Research Conference (Aug. 2-3). SNA will be conducting annual business as well with 119th Annual SNA Business Meeting, and the SNA State Officer’s Conference.
This transformation will allow the traditional exhibitor to participate as a sponsor of the event. Sponsorship packages will include all-access passes to allow face-to-face engagement throughout the three days of tours, keynotes, roundtables and educational sessions to create meaningful business relationships without time constraints.
The sponsor package will also include tabletop display space, as well as other promotion before, during and after the event. SEGreen will provide a platform to communicate, demonstrate, train or simply engage with customers on a personal, one-to-one level.
For more information, visit www.segreen.org.
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