Nursery Branded Programs Move to Protect Patents

August 5, 2011 - 12:31

Proven Winners Color Choice, Encore Azaleas, Endless Summer Collection, First Editions, The Knock Out Family of Roses, Drift Roses and Southern Living Plant Collection are joining forces in a new enterprise aimed at protecting their plant patents and branded programs.

Proven Winners Color Choice, Encore Azaleas, Endless Summer Collection, First Editions, The Knock Out Family of Roses, Drift Roses and Southern Living Plant Collection are joining forces in a new enterprise aimed at protecting their plant patents and branded programs.

"Purchasing new varieties doesn't give a grower the right to take cuttings," said Jeremy Deppe of Spring Meadow Nursery, the developers of the Proven Winners Color Choice brand." We've worked hard to establish our brands and spent tens of thousands of dollars on patents. Enforcing these Intellectual Property rights is necessary to support our customers and licensees."

Starting this fall, nurseries across the country can expect a polite inspection by Plant Watch representatives to see how they are meeting the requirements of these branded programs. It's well known how expensive it is to establish a plant brand in the landscape and nursery business. Growers who comply with patent and branding requirements are at a disadvantage when infringers undercut prices. In order to support their network of compliant growers, Spring Meadow Nursery, Bailey Nurseries, Conard-Pyle and Plant Development Services Inc. have hired Plant Watch to inspect nurseries, report on their findings and collect fines when warranted.

For more information, contact Peggy Walsh Craig, Plant Watch managing director, at 866.414.1141 or peggy@plantwatch.org.

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