OFA Short Course To Expand Show Floor, Add Destination Exhibitor

March 9, 2007 - 10:16

Totaling more than 7 acres, this year’s OFA Short Course trade show is expanding to 1,440 exhibit spaces, a 122-booth increase. AgriNomix, Dillen Products, and Novalis have moved to a newly opened section and will anchor this expanded space.

Also new this year is the announcement of Novalis as the latest company recognized by OFA as a Destination Exhibitor, the first designation exhibitor since 1998. According to Wendy McAtee, OFA’s director of expositions, “Destination exhibitors are defined as an exhibitor that, through its status in the industry or its history of high attraction at the Short Course, is considered a ‘must see’ by a majority of show attendees.”

Destination Exhibitors are strategically placed to create constant traffic flow throughout the trade show hall. “The destination exhibitors have been willing to locate away from the first entrances and the front of the hall to other locations to draw people to all areas of the floor.

In addition to Novalis, 11 other companies are considered destination exhibitors: AgriNomix; Ball Seed Co. & Ball FloraPlant; BFG Supply Inc.; Blackmore Co. Inc, & Blackmore/Ellepot; Bouldin & Lawson Inc.; Paul Ecke Ranch; Fred C., Gloeckner & Co.; Goldsmith Seeds; S & G Flowers/Syngenta Seeds & Syngenta Professional Products; and Yoder Brothers.

For additional information, contact OFA at (614) 487-1117 or ofa@ofa.org.

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