Pantone Unveils 2010 Color of the Year

December 11, 2009 - 10:22

Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, recently announced its color of the year: PANTONE 15-5519 Turquoise. It's "an inviting, luminous hue," that combines serene blue and invigorating green.

"Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing," according to a press release.

“In many cultures, Turquoise occupies a very special position in the world of color,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky.”

Turquoise is a color that most people respond to positively, the press release said, and it's universally flattering in fashion and design. It also livens up other green hues, so it could be especially beautiful as a ceramic container to pair with a houseplant or potted foliage plant. In fashion, turquoise can be both elegant and playful, which makes it a beautiful accent color in jewelry, and other accessories for men and women.

How will this color choice for 2010 affect products in the horticulture industry? Look for it throughout the year in product catalogs, at the Spring Trials and throughout the industry. For more information, visit Pantone's website.

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