PPA Hosts International Garden Center Marketing Expert
Noted European garden center marketing expert Leon Smet will speak at this year’s Perennial Plant Association symposium, taking place from July 20 to 26 in Philadelphia. Smet, manager at International Consumer Markets for Plant Publicity Holland (PPH), will present “Trends in European Garden Centers — An Insider’s Look at How Europe Does It!”
The presentation will introduce new retail trends and highlight European garden centers’ promotion and marketing techniques. So if you’re looking to pick up some new marketing and merchandising tools, Smet might just be the one to spark some inspiration.
This also is a great opportunity to pick up some fresh ideas for this year’s Perennials Marketing Contest. Co-sponsored by Perennial Plant Association and PPH, the contest is open to independent garden centers throughout North America. First-prize winners receive a trip for two to Europe for a firsthand look at the garden center and perennial grower industries. For more information about the symposium or the contest, go to www.perennialplant.org.