Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at firstname.lastname@example.org
QR Codes Continue to Click
Quick response (QR) codes are continuing to surge in the U.S advertising market.
According to Competitrack, a company that monitors more than 30,000 national and regional advertisers, in January 2011, less than one percent of all print ads had a QR code in them code. That figure grew to more than six percent all print ads during the final four months of the year.
Competitrack reports that more than 2,300 advertisers used a 2D code in an ad during the year, with the vast majority (95%) using these codes in print executions.
Competitrack says the “user experience” with QR codes still varies considerably. Consumers want to be sure that the advertisers are delivering something worth their effort of clicking on the code — and that isn’t always the case.
The Home Depot was the top user of QR codes in its 2011 advertising. Competitrack said the home improvement retailer incorporated the codes into 121 campaigns. The retailer uses the codes in its advertising circulars to offer specific calls to action that telegraph the types of information the user will receive when clicking on the code.
Click here to learn more about Competitrack.
Are you using QR codes in your business? Do you use them off the job? Drop me a line at email@example.com and let me know.
Big Grower Executive Summit a Success
Last week, GPN’s fifth Big Grower Executive Summit took place at the Hilton San Diego Resort & Spa.
About 50 growers from across the United States were on hand to learn about “Creating Value for Your Customer, Your Business and You.”
The Summit is the industry's only conference dedicated to big grower business strategies. Attendees had the opportunity to learn about new ideas, new perspectives and solutions to today's business challenges.
We also had a chance to visit to the Center for Applied Horticultural Research at Altman Plants in Vista, California.
You can see a few photos from the event on the Big Grower Facebook page.